Dixie Ultra is a brand many families rely on to get the messiest of meals to the table. For this student campaign, we aimed to give dixie a vintage appeal while communicating that dixie fights for you.

#DIXIECHAMP

As an activation, I created a social media challenge encouraging users to put Dixie to the test. This challenge allows users to post their sloppiest meals on Dixie paper plates with the hashtag #DIXIECHAMP for a chance to win free plates for life! May the messiest meal win.

Student campaign with Caroline Davis

AWARDS

//Gold, Dallas ADDY 2024

//Highlighted, Ads of the World